With their Back to the Future
A lightweight GIF appended to an article publication announcement is a simple and effective way to entice reader engagement on a short deadline and small budget, using visual metaphor to succinctly convey the paper’s theme.
Read the source material: With Their Back to the Future: Will Past Earnings Trigger the Next Crisis? Nitzan, Jonathan and Bichler, Shimshon. (2018). Real-World Economics Review. No. 85. 19 September. pp. 41-56.